Pearl Design Stockholm was founded by Kim in 2001 on a small scale with three models in modal. Simple nightgowns with lace details produced under the company name Wilma. The reception was great and the desire for more models and other qualities was requested.
The name Wilma was changed to Pearl Design of Sweden in 2005 when daughter Louise took over design and production responsibility. Today, Kim is once again responsible for the production of Pearl Design Stockholm.
In 2015, the brand's name was changed from Pearl Design of Sweden to Pearl Design Stockholm to feel a modern and updated tone in the name.
Today, the collections consist mostly of nightgowns, pajamas and kimonos, other models can also be found. Materials such as modal, cotton and silk are mainly used and small details such as bows, silk ribbons, buttons and beautiful lace.
Production takes place in Asia, where close contact is maintained with the factories and regular visits are made.
The ambition of the brand is to retain the simple and clean models in comfortable and appealing qualities, while at the same time they must be feminine and modern.
Simplicity, quality and "the little extra" is the motto for Pearl Design Stockholm
The brand is currently sold to retailers, department stores and online stores in the Sweden, Norway, Finland, Spain and Netherlands.
All Pearl Design Stockholm's products are Oeko-Tex standard 100 certified. This means that an independent testing and certification system has tested the final product and found it free of unhealthy chemicals.